We're Rethinking School Lunch

We start with the USDA guidelines and then take it up a notch! Phil Mickelson once said. “The more I practice the luckier I get.” I have been told how lucky I am to have a marketing program like we do. Luck had nothing to do with it. From the beginning we recognized our need for a strong, long term brand to market healthier, fresher products. We wanted to emphasize health, taste, freshness, quality, value, variety, and nutritional resources. As a result, we implemented our new Real.Fresh logo during our 2006-07 school year. Following the Principles of Marketing from the beginning - product, place, promotion, price, people, positioning and packaging, we are benefiting from the rewards of