Industry members, this campaign starts with you! If you know of a district that loves your product, ask the director to connect you with a willing teacher to create a short 1 minute video with the students. Show us how your product makes school meals smarter. Have the students tell the story. What better way to market your goods than out of the mouth of your customers.
Directors, all approved entries are entered into an end of the year raffle for a grand prize. This is marketing for you! Stephanie Tovar, Director at Westminster made some PR points with her Superintendent, principals, teachers and students. Take advantage of a marketing campaign to build internal relationships.
There will be smaller bi-monthly raffles too for students! Let's promote the food products, apps, and equipment that make school meals smarter!